Frank Wu - PLMFG Founder and Co-Owner
About Frank Wu
Frank Wu is the Founder and CEO of Private Label MFG, a leading manufacturer of high-performance aftermarket automotive parts based in South San Francisco. With over 20 years of experience in the automotive industry, he has built his company into a trusted partner for both retail distribution and white-label manufacturing services.
Founded in 2005 as Wu's International Trade LLC (operating as F1Spec and Private Label Mfg.), the company has evolved into a comprehensive aftermarket automotive parts manufacturer, distributor and e-commerce retailer.
A Career Built on Entrepreneurial Vision
Wu previously owned F1SPEC.COM before founding Private Label Manufacturing, demonstrating his long-standing commitment to the automotive aftermarket industry. An alumnus of San Francisco State University, Wu has leveraged his education and business acumen to build a company that serves major platforms including Honda Civic Type R, Subaru WRX, and BMW M3/M4.
His leadership philosophy centers on meaningful engagement with partners and customers, as he shared at SEMA 2025: "SEMA is the most important event on our calendar. It's the perfect platform for us to engage with our partners and trade customers on a meaningful level. We're excited to be exhibiting and are eager to connect with the talented people and great companies that make this industry so dynamic."
Industry Recognition and Expertise
Private Label MFG established itself as a leading manufacturer of high-performance aftermarket automotive parts, differentiating itself by providing white-label manufacturing services that enable automotive brands to bring aftermarket components to market under their own labels. Under Wu's leadership, Private Label MFG maintains a team of 11 employees while serving a diverse client base across the automotive aftermarket industry.
