Johnson Xiao
Content Creator & Marketer
Certifications
- Johnson’s expertise stems from practical work rather than formal certifications. He continues to expand his skills through self-directed learning and collaboration with other creatives and marketers.
Professional Experience
- Content Creator & Marketer, PLM
- Develops video content, marketing assets, and brand storytelling initiatives for PLM, a leader in the aftermarket automotive parts industry. Focuses on editing and post-production to craft compelling, emotionally resonant narratives.
Background
Johnson Xiao is a content creator and marketer at PLM, a leading aftermarket automotive parts company. With a background in cinema, Johnson brings a filmmaker’s eye to every project - combining storytelling, technical precision, and emotional depth.
He has hands-on experience across all areas of film production, including writing, directing, and cinematography. However, his true passion lies in editing, where he focuses on shaping compelling narratives and drawing out the human element behind each piece of content.
At PLM, Johnson channels his creative energy into developing engaging, strategy-driven marketing content that resonates with audiences. He thrives on collaboration and believes that the best work comes from partnering with passionate, like-minded people.
Outside of work, Johnson continues to hone his craft and stay on top of creative trends, always exploring new ways to connect, create, and inspire.